A flat $25 for 30 minutes. No packages. No upsells.
Coaching is the first point of contact for women in the earliest stages of building a business. Bring the question you've been carrying around — and we'll work through it together.
$25 · 30 minutes · women-owned startups onlyIf you've been waiting for permission to start, this is it.
Coaching is built for women in the earliest, hardest, most invisible part of the journey — the part where the idea is real but everything around it isn't yet.
You have the idea, not the plan.
You know what you want to build. You don't yet know what step one looks like, and the internet has too many answers.
You're ready to file the LLC.
You keep almost doing it, then closing the tab. You want someone to walk through it with you so it stops feeling so big.
You're rebuilding.
After a divorce, a layoff, burnout, or motherhood — you're asking, with full clarity, what you actually want to build now.
You've started before.
The Etsy shop. The Instagram. The plan. Something stalled. You want a soft place to figure out what's next without being sold to.
Thirty focused minutes that move the needle — plus an hour of my own work, on the house.
Every session is built around one question: what is the next concrete thing you can do this week? No motivational speeches, no shame about the past, no upsells at the end. Just a real conversation and a clear next step. Your $25 covers our 30 minutes together — and another 30 minutes of my time before and after, spent prepping for your specific situation and writing up your follow-up plan.
Sessions are reserved for women-owned startups only. The ceiling stays at $25 because the woman this brand is built for should never be priced out of getting help.
- 1:1 with Alana, over Zoom
- 30 focused minutes on the call
- Pre-session prep, on the house
- Personalized follow-up notes & next-step plan
- Booked through Calendly · pay through Shopify
- Reschedule any time, no penalty
Four small steps, one big shift.
Book
Pick a time that works for you on Calendly. Pay $25 through the Apricity shop at checkout.
Share
Fill out a short intake form so the session can be focused on what you actually need.
Meet
30 focused minutes on Zoom. We talk through the question, the block, or the next step.
Move
You leave with notes, a plan, and one specific thing you'll do this week.
"The ceiling is $25. That's the price of a dinner out — an amount a woman can spend on herself without having to justify it to anyone."
— Apricity Pricing Philosophy · $25 / 30 minutes
The things you might be wondering.
Is $25 really the ceiling?
Yes. There are no upsells, no premium tiers, no "secret" packages waiting after the first call. $25/hour is the price, full stop. If the brand outgrows that price someday, it will be honest about it — but the entry point will always stay accessible.
What if I don't have a business yet?
That is exactly who this is for. You don't need an LLC, a logo, a product, or a plan. You only need a question worth an hour of focused conversation.
What can we actually accomplish in 30 minutes?
More than you'd expect. The goal of the session is not to solve your whole business — it's to identify the single highest-leverage next step and leave you with a concrete plan to take it. The 30 minutes is also flanked by my own prep time before the call and follow-up notes after, so the actual hour spent on your situation is built in.
Why women-owned startups only?
Because that is who Apricity was built for, and limited hours mean limited slots. Keeping the focus tight is how the mission stays real.
Can I reschedule?
Yes — any time, no penalty. Life happens. Just use the link in your Calendly confirmation email.
Bring the question. We'll find the next step together.
Thirty focused minutes, $25, no upsells. Booked through Calendly, paid through the Apricity shop.
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