The Three A's
Every product, every post, every decision is filtered through these three.
The price of entry should never be a barrier. If knowledge changes lives, it must be reachable at every income level.
No jargon. No gatekeeping. Apricity meets women exactly where they are — beginning, middle, or rebuilding from scratch.
Every post, product, and conversation reflects the real Alana and the real journey — not a curated performance of success.
Hi, I'm Alana - and I've been where you are.
Apricity started as a question I couldn't stop asking: why is the most useful guidance locked behind the highest paywalls?
I named this brand Apricity:
— an old word for the warmth of the sun on a cold winter's day —
because that's exactly what I was looking for and couldn't find.
So I'm building it instead.
Every workbook, print, and coaching call here is grounded in real frameworks, lived business practice, and the stubborn belief that honest guidance shouldn't cost a month's rent.
Everything Tops Out at $25
The price of a dinner out — an amount a woman can spend on herself without justifying it to anyone.
- Instagram posts & reels
- YouTube videos
- Blog articles & guides
- LLC launch bundle series
- Email newsletter
- Printable packs
- Digital coloring books
- E-guides & mini-courses
- Downloadable templates
- Coloring books (print)
- Journals & guided notebooks
- 30 focused minutes, flat rate
- + prep & follow-up notes on me
- Women-owned startups only
- Problem-solving & direction
A foundation for the woman who keeps the idea in her phone.
The roots of Apricity stem from firsthand experience: years spent building strong foundations and striving to turn that process into purpose.
Alana of Apricity exists to close the gap between ambition and action for the woman the entrepreneurship world wasn't built for.
I built this because I needed it first.
I named this brand Apricity
— an old word for the warmth of the sun on a cold winter's day —
because that's exactly what I was looking for and couldn't find. So I'm building it instead.
CyBIZ & CYstarters
Selected into Iowa State's student-founder program, where Apricity was built, refined, and rebranded from the ground up. After being employed, I worked on a large variety of business projects for all sorts of companies.
One Brand, Three Lenses
Entrepreneurship, Human Development & Family Sciences, and Hospitality Management — the blend that makes Apricity feel human, not corporate.
Pitched on the Real Stage
A repeat competitor in the Pappajohn Venture Competition and the Midwestern Entrepreneurship Conference — pressure-tested against real founders and real judges.